Prof. Smitha Biji

HOD - BBA (General)

With over 17 years of combined corporate and academic experience—including 8 years in the corporate sector and 9 years in teaching—she brings a unique blend of industry expertise and pedagogical insight to her role as an educator. Her academic focus spans Human Resources (HR) and Digital Marketing, where she integrates real-world business practices with theoretical learning to prepare students for dynamic professional environments.

A vivid reader and passionate teacher, she is deeply committed to the holistic development of students, fostering not only academic excellence but also critical thinking, adaptability, and leadership skills. Her current research explores the impact of the hybrid work model on employee retention, investigating how flexible work arrangements influence job satisfaction, engagement, and long-term organizational commitment. Her work has been published in reputed journals, contributing to the evolving discourse on modern workplace dynamics.

Dedicated to bridging academia and industry, she strives to create an engaging, research-driven learning environment that empowers students to thrive in an ever-changing global landscape.